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VIP Member: Troy Scheer


Title: President and Founding Partner
Company: Trance Marketing Group
Phone: (972) 323-0491
fax: (972) 323-1005
Email: troy@trancemarketinggroup.com
Website: Trancemarketinggroup.com

Blog: troyscheer.typepad.com
VIP members since May 28, 2008

Our Business


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A strong brand will have three affects on your sales. A strong brand makes selling easier, faster, and cheaper. Never underestimate the value of your brand. Your brand is your promise to deliver. Your brand reflects your integrity.

Infusing solid marketing principles and strategies with evolving technologies, Dallas based, TRANCE Marketing Group energizes your brand with the resources it needs to maintain that integrity, nurture relationships and grow revenue.

We seek to be the catalyst that solidifies engagement between your brand and your consumers. To do this, we will help you understand the importance of delivering on your brand promise across all points of customer contact, especially those you may not feel fall into any of the traditional marketing communications categories.

Unlike many traditional agencies, with excess staff, salaries and overhead, TRANCE Marketing Group is a marketing alliance comprised of a highly efficient web of experienced marketing professionals utilizing traditional and new media marketing tools to establish relationships with and for our clients while creating brand experiences and strengthening brand position.

Yes, we have extensive experience in branding, marketing, advertising, public relations, e-marketing, search engine optimization (SEO), search engine marketing (SEM), and experiential marketing. We have overseen both business-to-consumer and business-to-business initiatives, in Dallas, in Texas, across the United States and abroad. You should expect that from any good agency. What makes us shine is our passion, loyalty, thought leadership,  and our desire to help your customers experience your brand not just as a “good” brand, but at “great” brand, a brand that pioneers its own path, has focus, drives performance, and inspires customer loyalty.

Company Leader

Troy Scheer, president and founding partner of Trance Marketing Group, brings extensive knowledge in brand building and sustainability. Working with local, national, and international clients, he has led the effort in profitable marketing campaigns while building solid relationships for and with clients. Troy developed a marketing/PR initiative for Jani-King International, a global franchise company with more than $500 million in annual sales. The PR program contributed to a doubling of the company's revenue growth forecasts. The results of these efforts helped Troy secure a relationship with The Cruising Club, a fractional boat ownership franchisor with franchises in Australia, North America, and Asia.

Troy provides the ability to integrate strategic planning with tactical implementation, making sure that no areas of a marketing initiative are overlooked. Holding to a strong sense of fundamentals while always exploring new ideas and innovations, Troy has established numerous long-term client relationships during his nearly 15 years in the industry. Some of those relationships include Lamborghini Houston, Motorcars International, National Health Administrators, Jani-King International, Wyndham Jade, Value Added Services, The Cruising Club – USA, Vehicle Negotiators, FastSigns International, U.S. Global Nanospace, Dynamex, The United Way and YMCA.

Troy is also the VP of Marketing/PR for C3i, an advisory board member for the Experiential Marketing Forum as well as a marketing committee member for the Boy Scouts of America.

This Business Can Do For Yo

 
 
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