Wow, this is the way to launch a book! I've said many times before during our 2008 to 2009 Business meetings and events.
At our Entrereneuer, PR, Internet and Marketing group meetings more than once, I stated that the best way to promote your book is to invite speakers from various book sources on book publishing and launching and promote the "Coming Attraction" of your book way ahead of time.
Tony is one person that I know who is doing book promotion the right way. Tony has sponsored Meetup groups, has been interviewed on the T.V. news. written up by major newspapers, such as Wall Street Journal, New York Times, and more. Tony also promoted his book, Delivering Happiness via the social media sites, such as Facebook, Twitter, YouTube and live streaming of his book launch event over the Internet. Here's the YouTube video below of the book launch event on June 7th. Among the many people who've attended, you'll see the familiar face of Ivanka Trump. Here's a list of the people who were interviewed at the event:
- Michael Nestor, Executive Aid to Livestrong, president/CEO
- Steve Engelbrecht, Team Livestrong
- Fred Mossler, from Zappos
- Doug Ulman, CEO of Livestrong
- Ivanka Trump, Trump Organization
- Richard and Judy Hsieh, Tony's Parents
- Chip Conley, author, Peak: How Great Companies Get Their Mojo From Maslow
- Lisa Cortes, Producer of Precious
- Jenn Lim, Delivering Happiness
- Ava Zech, Delivering Happiness was dedicated to Ava
- Will Schwalbe, Editor of Tony's book.
- and off course, Tony Hsieh, author and CEO of Zappos
"Your Culture Is Your Brand. Your Culture Is Your Brand." Chip said. Chip further commented that it pretty much sums up the book and the idea of companies in the 21st century. It's all about creating a great culture. If you do that, the customers will see it."
To learn more, check out their site: deliveringhappinessbook.com
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