Our Expert is: Keith Frein
Qualification: Keith has successfully built a company from $5,000 to 44 million. Keith is now spending a wonderul time with his family and building another great business.
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Keith's Weekly Insights

Tip #8--Read or Die
March 1, 2008

Steve Jobs, the founder of Apple, recently made a statement along the lines of "no one reads books anymore". As  a huge fan of books and reading, it made me sad to think that he is probably right. However, this week, an article in the New York Times showed that in this instance, Mr. Jobs was clearly incorrect. Research done by the Associated Press showed that in 2007 twenty-seven percent of all Americans read 15 books a year. Fifty percent read 6 books a year. The article also pointed out that so far 60 million copies of The Da Vinci Code have been sold versus only 3.7 million I phones. I was thrilled to see I wasn't the only one still buying books.

Staying current in business is like drinking water. You must do them both if you want to live.Some people are fond of saying if they don't exercise, they just don't "feel right". If I don't read at least 15 minutes a day, I am off my game.

My MUST READ BUSINESS BOOKS are the following

1) The World Is Flat---Thomas Friedman
2) Good to Great--Jim Collins
3) The Five Dysfunctions of a Team--Patrick Lencioni
4) The Tipping Point--Malcolm Gladwell
5) Now Discover Your Strengths--Marcus Buckingham

If you are not a reader, its time to become one, tomorrow. Head down to Barnes and Noble and pick up a couple of these books. I read at least two to three books at a time. I also have a rule that for every one book for pleasure I read three business books.

Keith Frein is the former Co-CEO and Co-Founder of PPR Travel. During Keith's tenure as Co-Founder, the company was ranked as the 5th, 7th and 8th best Small Company to work for in the United States by the Great Places to Work Institute. Keith has recently retired and is working on bringing a new nutritional beverage to market through relationship marketing. Please send comments or questions to keith081@gmail.com.

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