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Keith FreinOur Expert is: Keith Frein
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Keith has successfully built a company from $5,000 to 44 million. Keith is now spending a wonderul time with his family and building another great business.
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Letter From Our Expert, Keith, VIP Member

Keith's Weekly Insights

Tip #5-- Remembering Names and Faces
January 29, 2008

Whenever you meet someone, look him or her in the face and make a special note of some outstanding feature. Does the person have a big nose? Huge earlobes? Dimples big beautiful blue eyes? A cleft in the chin? A mole? A Donald Trump hairdo? It doesn't have to be a particularly beautiful or ugly feature---just something that sets the person apart from the rest of the people in the room.

Once you've locked in a feature, don't stare at it, but do get your imagination working--make that feature truly outstanding by embellishing it. If its a big nose, make it as big as an elephant trunk in your mind's eye. Dimples should be as large as crater, big earlobes should dangle on the person's shoulders.

Don't feel you have to use this technique on every person you see; its still easier to utilize obvious clues to job your memory. Do you see the person's spouse at the party? Remember his name? Voila! Suddenly you remember her name. Recognize someone but can't figure out why? Instead of concentrating on the person or his face, think about where you know him from. We remember people in specific contexts and may have a difficult time if we meet them outside of that context. You may have bought gas from the same guy at the Quik Mart for months but get confused if you suddenly see him at a baseball game. Once you remember he works at the Quik Mart, you will probably remember his name.

That's all there is to turning a room full of strangers into people that--for better or worse--you'll never forget!

 

Keith Frein is the former Co-CEO and Co-Founder of PPR Travel. During Keith's tenure as Co-Founder, the company was ranked as the 5th, 7th and 8th best Small Company to work for in the United States by the Great Places to Work Institute. Keith has recently retired and is working on bringing a new nutritional beverage to market through relationship marketing. Please send comments or questions to keith081@gmail.com.

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