Our Expert is: Keith Frein
Qualification: Keith has successfully built a company from $5,000 to 44 million. Keith is now spending a wonderul time with his family and building another great business.
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Keith's Weekly Insights

Tip #13--Smart vs Hard
April 8, 2008

Here is a quick way for you to see if you are working smart. On your daily to do list (please tell me you have a daily to do list), color code your revenue producing tasks in green and your non revenue producing tasks in red. I kept track of this list for two weeks. At the end of two weeks, I found that my red marks outnumbered my green marks by about 2 to 1. Not good. As a owner, sales person or employee in a business its easy to get wrapped up in tasks that may seem important; but, when you put them to a quick and dirty litmus test, like the one just described, you realize you are off course. Once I saw how much time I was spending on non revenue producing tasks, it was easy to flip the switch. Within a week my green marks outnumbered my red marks 2 to 1. Give it a go and see where you are spending your time.

Keith Frein is the former Co-CEO and Co-Founder of PPR Travel. During Keith's tenure as Co-Founder, the company was ranked as the 5th, 7th and 8th best Small Company to work for in the United States by the Great Places to Work Institute. Keith has recently retired and is working on bringing a new nutritional beverage to market through relationship marketing. Please send comments or questions to keith081@gmail.com.

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