The Green Scene
Kermit was wrong. It is easy being green. And these days becoming more environmentally friendly can earn you some serious free publicity. Never before has the news media been so interested in ways people are going green. Many national and local news outlets now have regular weekly segments that put a spotlight on folks who are being kind to the planet.
A California company was recently featured on several national news broadcasts because it makes diaper bags from recycled water bottles. The fabric feels soft and each bag saves 10 bottles from the landfills.
A hotel in South Africa made world headlines for raising worms to munch through a mountain of organic waste, reducing it to fertilizer for their gardens.
And a Fort Worth printing company recently made news for switching from a petroleum based ink to an ink made from soy.
If you or your organization is doing something special to be part of the green scene, make sure you contact a reporter. You just may end up cleaning up with the media.
Join the Lunch Bunch
For those of you in the DFW area, please join me for lunch on Mondays Go to the Front Page News here for the latest PR Event this month.
The event is FREE to attend. You only need to bring money if you want to buy yourself lunch.
Click here for details. |
Need Jeff's Book?
Most of you already own a copy. But if you have a friend who's struggling to get media attention, you can purchase a copy at www.jeffcrilley.com
Want Jeff to talk to your group?
Jeff speaks at no charge. To schedule him for an upcoming group or meeting, please email Jeff at: jeffcrilley@yahoo.com
Recycle Your Publicity
Once you have received positive PR, make sure you recycle it.
Click here for more. |
